CONSTRUCTION: EDITING PROCESS

In today's lesson we made use of the photos of the snap-back scene that we took on Tuesday afternoon.

We began by selecting all the best photos from our various shoots and cropping them all down to the same size, making sure to cut out any unnecessary background. These pictures will form a montage in our music video so it is important that they are all the same relative size.

After they had been cropped we put the images into photo-shop to be layered and defined to bring out better colour contrast and lighting effects. The end results have been put into a Flipagram slideshow.

CONSTRUCTION: SNAPBACK SCENE

On Tuesday 14th January, Elliot, Max, and I went to Esher and location scouted for possible places to shoot our snapback scene.

The idea behind this shoot was to emphasise the American and Hollywood obsession with product and materialism that is referred to in the lyrics of Californication. This ties in with Adorno's theory of a culture industry that is designed to feed the general population petty materials and products to keep them happy and brain-dead.

After location scouting, we now had three locations that were ideal for the scene - a small common, a private road and against an all white wall. The shoot consist of us three standing in different locations in a profile position. To represent the materialism we decided to use snap-back hats because they are currently a very popular fashion item and are quite an expensive item of clothing that is not a necessity. The scene features us all wearing these snap-backs, but in every photo the position of the hat will change while we remain still. The photos will form a montage in our video to represent the materialism of Californication.

EDITING: FLIPAGRAM

Flipagram

For our latest shoot, which involved us taking many shots of the group wearing snapback hats at different angles, we used the new app Flipagram, to make a stop motion video of all the shots that were taken.

Flipagram allows you to add as many photos as you like to the video, as well as editing how long each transition is.

A music feature is also available for background sounds, and you can chose from a wide range of tracks, old and new, to play in the background - although these are only 30 seconds long and to use the full track you must pay the usual purchase price with ranges from 79p-99p.


Here is an example of the stop motion video we made using Flipagram for our music video - Californication.