Finished album
Front cover
Track List
Magazine advert
Eval 2
All
three products must link in for consumer recognition.
The
Music Video served as a platform for audiences, with the Digi Pack working
alongside as a debut album to build on the brand of the Californication image.
The Magazine Advert has a similar purpose further promoting the band, however
is specifically targeting audiences in order to sell albums.
All
products have the primary purpose to promote the artist.
This
is seen in real media products, where bands like Nirvana and Rage Against the
Machine gain massive success from debut albums such as Nevermind and the Battle
of La.
In our Research stage
of the Digi Pack, we needed strong links with the music video. Our primary
setting was the school gym for the band scene where the instruments had a
backing of brick walls. Both our digipack and the magazine advert use the brick
wall in the gym to correlate with the music video itself. This repeated setting
of the gyms brick walls with the instruments and the band members makes all products
linked in and effectively creates consumer recognition.
We
have the two leader guitarists Max and Elliot as the key focus throughout the
majority of the products as well – Max and Elliot feature on the front cover of
the digipack, whilst also appearing on the magazine cover, whilst the inside
cover and back of the digipack are projecting different artwork, however using
similar designs to create synergy between the different pieces of work.
The use of
lip-synching throughout the music video, gives it a performance element, but
also commendably puts one of the lead musicians Max in the spotlight again,
make the primary focus stand out.
Both lead guitarists are pictured wearing the same clothing in the
parts of the digipack they appear in – the front cover and the magazine cover.
Max and Elliot are seen in the same clothing, using the same instruments when
they appear, and therefore makes the clothing relatable to the band and creates
an image for the band that it recognizable and creating further synergy amongst
the digipacks layers.
From our target research we found that the Chilli pepper fan base
spanned from young adults 16-24 to a more middle aged group, this meant that we
were all suitable candidates to appear in our video as we would represent a
realistic image of who the music video and ancillary products attract.
We simply named our album front cover as the name of the song we were
using, Californication, as it makes it recognizable to fans of the RHCP’s and
with the use of photoshop we blended the image of the band and the RHCP logo so
that people were aware that the product is a cover and not a RHCP’s music
video. The fact that the music video focuses on the band members dreaming of
‘Californication’ a life of fun, image and fame, it was important that the title
still related to researched upon work by theorists such as Theodore Adorno who
said the youth’s of today are obsessed with image and the manufacturing process
that occurs in modern fashion and music.
The font used on the front cover is in red to further create synergy
between the name of the band the RHCP, and the logo of the RHCP we incorporated
into the digipack using the opacity tool so that it doesn’t dominate our
personal imagery which needed to stand out. We used the same font on each cover
of the digipack to make sure the ancillary products all link together. However,
different colours on the font was used in order for it to stand out on certain
parts of the digipack.
As well as font, colour correction was vital when editing the digipack
and the magazine cover. We decided on using a ‘cartoon’ like effect on one of
our videos of the band scene and we liked it so much, we screenshotted it and
used it for the front cover and the magazine advert - we like the cartoon affect as it made our
bodies stand out more and highlight the instruments as well as representing the
manufactured image of California.
The result of linking in our music video and ancillary
products is that the consumer would have recognized a wide range of elements
that are characteristic of our band, such as the setting of the brick wall
where the band are always seen performing and the consistency of the bands
style and how the cartoon image reflects the Californian manufactured lifestyle
that Adorno claims dominates the lives of youth’s wishing for the manufactured image
of fame, dreamt by today’s teens.
Through the decisions made we give the audience a taste of the genre of
the band and therefore what they can expect to hear on the album.
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