PLANNING: DEFINITION - CALIFORNICATION

Californication - defined - website where definition was discovered.

The process by which the American television and film industry, for the most part based in California, spreads their own highly sexualized, consumer driven, version of American culture that heavily emphasizes sex, violence, celebrity, and youth as both virtues to be extolled and goals to be achieved. Ignoring and often doing everything in their power to blur, if not erase, the dividing line between the fantasy of the cinemas world view and reality. This process has become pandemic with the proliferation of reality television wherein a person can achieve "Californication" without possessing any real talent but rather just the ability to make a fool of themselves on a world wide stage. 

Theodore Adorno shares the same views as the song Californication about the manufacturing of cultures and the inappropriate images and promises it expresses. Adorno said that the culture industries produce 'unsophisticated' products that replace critical art forms which then makes people forget about the important things such as the question of social life and the meaning of it altogether. He also said that people are too materialistic and like things purely because of how much they cost, or if everyone else has one. A lot of the things Adorno says here are very relevant to the song Californication and it was therefore, extremely important that we learnt and studied about him and it will be a big help when coming to shoot the video and to write about it.

Bibliography: Adorno, Theodor W. (1991), The Culture Industry: Selected essays on mass culture, Routledge, London.

CALL SHEET: SNAPBACK SCENE

PLANNING: CALL SHEET

·                     Title of page: A2 Media Studies Call Sheet for Red Hot Chilli Peppers - Californication

·                     Track – Red Hot Chilli Peppers: Californication

·                     Length – 3 mins 22 seconds

·                     Shoot date – tbd

·                     Location – Snapback scene – Top Car Park – Claremont Fan Court

  

·                     IMAGE: FROM GOOGLE MAPS

·                     Crew: [Ellie Walton, elliepw@hotmail.co.uk,]

·                     Crew: [Elliot Hogan, hogan.elliot@yahoo.co.uk, 07825563046]

·                     Crew: [Max Day, maxday@hotmail.com]

·                     Camera equipment (Nikon Camera (Ellie’s cam) and tripod from media)

·                     Lighting equipment (N/A as will be done in natural daylight)

·                     Props (Collection of Snapbacks)

·                     Wardrobe [Preferably American branded clothing]

Californication Story Board

Californication - Story board

The Animoto previously below was our first storyboard draft - after much discussion we changed it to this animoto that is the proper storyboard.

PLANNING: STORYBOARD ANIMOTO

Californication - Story board

This was our original storyboard that we planned but after much discussion we changed it to the storyboard above.

This is the preparatory work for our story board which we plan to present as an animatic using post-it notes. In our group of three, each of us undertook one third of the drawing task, this post reflects the initial class work. 

STORYBOARD PLANNING

PLANNING: HOW MY BAND DEVELOPED ITS STAR BRAND

Formation and first album (1983?1984)

A promotional flyer featuring the band from 1986.

Red Hot Chili Peppers (originally Tony Flow and the Majestic Masters of Mayhem) were formed by Fairfax High School alumni Anthony Kiedis, Hillel Slovak, Jack Irons and Michael "Flea" Balzary in 1983. RHCP's first performance was at the Rhythm Lounge, to a crowd of roughly thirty people, opening for Gary and Neighbor's Voices. One song had been created for the occasion, which involved the band improvising music while Kiedis rapped a poem he had written called "Out in L.A.". As Slovak and Irons were already committed to another group, What Is This?, it was intended to be a one time performance. However, the performance was so lively that the band was asked to return the following week. Due to this unexpected success, the band changed its name to the Red Hot Chili Peppers, playing several more shows at various LA clubs and musical venues. Six songs from these initial shows were recorded onto the band's first demo tape.

Several months after their first performance, the band was signed to the record label they were noticed by EMI. Two weeks earlier, What Is This? had obtained a record deal with MCA, and as Slovak and Irons considered the Red Hot Chili Peppers a side project, they quit to focus on What Is This?. Instead of dissolving the band, Kiedis and Flea decided to recruit new members. Cliff Martinez, a friend of Flea's, was asked to join the Chili Peppers shortly thereafter. Auditions for a new guitarist produced Jack Sherman.

Gang of Four guitarist Andy Gill was hired to produce their first album. Despite Kiedis and Flea's misgivings, he pushed the band to play with a cleaner, crisper and more radio-friendly sound. The Red Hot Chili Peppers was released on August 10, 1984. Though the album didn't set sales records, college radio and MTV airplay helped to build a growing fan base. The album ultimately sold 300,000 copies. During the ensuing tour, continuing musical and lifestyle tension between Kiedis and Sherman complicated the transition between concert and daily band life. Sherman was fired soon after, with Slovak returning to the Chili Peppers after growing tired of What is This?.

History - where this information was found 

Richard Dyer - Stars (1980)

Richard Dyer's view on 'Stars', meaning those people or bands who come into the scene quickly is that they are signed by a record label in order to do this, and then are made to sell - not for the quality of the music - but the image that record label can set for the particular artist. 

His hypothesis on 'Stars' in the RHCP's point of view is not applicable because the first record company that they were signed too, didn't provide worldly success for the Chilli Peppers with their first album actually released and produced by a record label only managed to sell 300,000 copies which although this is a lot for a first album it would seem, it wasn't enough for the RHCP's to go global - it was up to other organisations such as MTV who had no association with the RHCP's in anyway to promote them as much as possible, and therefore it was the RHCP's own style, determination and image that gave them success. 

Therefore, by the time the RHCP were signed by Warner Bros. a big record label, they had already distinguished an audience of people who liked THEIR own personal style and therefore this couldn't be changed as they would have lost the fanbase they already had, however, because of Warner Bros superior status in the music world, the Chilli Peppers individuality was easily promoted to those who hadn't heard of them or listened to their genre of music.

In this case - the hypothesis of Richard Dyer's was not applicable. However, in the RHCP's song - Californication, they seem to share the view of Richard Dyer's Star's saying that today's music is fake and manufactured by those record companies who are out purely to provide an image - no involvement in the quality of the music whatsoever. This is very helpful to understand considering this is the song I am using for my A2 piece of work and will therefore be very interesting to write about and delve deeper into. 

PLANNING: FINAL PERMISSION TO USE TRACK

Above is confirmation that as a group, we in some way contacted the Red Hot Chilli Peppers directly in order to ask them whether we were allowed to use their song Californication for a non profit media A2 piece of work. I did this using my Media A2 Twitter account, that isn't massively active and this enquiry was my first tweet on the account.

PLANNING: SHOT LIST - Part 2/3

SOUND/VOICEOVER	VISION	ACTORS	PROPS	NOTES
15. Celebrity skin is this your chin	Surgeon peering over subject – surgeon has stitches for a mouth -  could be filmed in mothers dentistry – showing the fake image of Hollywood.	Ellie, Elliot or Max	Suitable place to film a surgery environment. Tbd – dentistry
18. Hard core soft porn	Band scene – white photography room – candy coloured gear	Ellie, Elliot, Max and final member to be decided	Musical instruments as mentioned above
21. Marry me girl be my fairy to the world	Bubble bath – one of the cast is running a bath full of bubbles and relaxes in it	Elliot or Max	Bubbles
23. A teenage bride with a baby inside	Candy floss – one of the cast seen enjoying a massive stick of candy floss	Any of the cast can play this	Candy floss
25. And buy me a star on the boulevard	Enjoying a bottle of champagne showing the high life of Hollywood.	Any of cast	Empty champagne bottle
27. Space may be the final frontier	Snapbacks flipped off a row of peoples heads.	Any of cast tbd	Snapbacks	I have plenty.
30. Singing songs off station to station	Pimp My Ride scene (number plates, shopping bags, seat covers)	Ellie – car owner and has personalised number plate	Car